Penrith.Town cares about your
privacy. For this reason, we collect and use personal data only as it might be
needed for us to deliver to you our products, services and websites (collectively,
our “Services”). Your personal data includes information such as:
• Name
• Address
• Telephone
number
• Email
address
• Other data
collected that could directly or indirectly identify you.
Our Privacy Policy is intended to
describe to you how and what data we collect, and how and why we use your
personal data. It also describes options we provide for you to access, update
or otherwise take control of your personal data that we process.
If at any time you have questions
about our practices or any of your rights described below, you may contact us
at privacy@Penrith.Town
What information do we collect?
We collect information so that we
can provide the best possible experience when you utilise our Services. Much of
what you likely consider personal data is collected directly from you when you:
(1)
create an account or purchase any of our
Services (eg: billing information, including name, address, payment details);
(2)
request assistance from our customer support
team (eg: phone number, case notes);
(3)
complete contact forms or request newsletters or
other information from us (eg: email); or
(4)
participate in contests and surveys, apply for a
job, or otherwise participate in activities we promote that might require
information about you.
However, we also collect
additional information when delivering our Services to you to ensure necessary
and optimal performance. These methods of collection may not be as obvious to
you, so we wanted to highlight and explain below a bit more about what these
might be (as they vary from time to time) and how they work:
Account related information is collected in association with your
use of our Services, such as account number, purchases, information requests,
Customer support requests and notes or details explaining what you asked for
and how we responded.
Cookies and similar technologies on our websites allow us to track
your browsing, links clicked, items purchased, your device type, and to collect
various data, including analytics, about how you use and interact with our
Services. This allows us to provide you with more relevant product offerings, a
better experience on our sites and mobile applications, and to collect, analyse
and improve the performance of our Services.
For additional information, and
to learn how to manage the technologies we utilise, please visit our Cookie
Policy.
Data about Usage of Services is automatically collected when you
use and interact with our Services, including metadata, log files,
cookie/device IDs and location information. This information includes specific
data about your interactions with the features, content and links (including
those of third-parties, such as social media plugins) contained within the
Services, IP address, browser type and settings, the date and time the Services
were used, information about browser configuration and plugins, language
preferences and cookie data, information about devices accessing the Services,
including type of device, what operating system is used, device settings,
application IDs, unique device identifiers and error data, and some of this
data collected might be capable of and be used to approximate your location.
Supplemented Data may be received about you from other sources,
including publicly available databases or third parties from whom we have
purchased data, in which case we may combine this data with information we
already have about you so that we can update, expand and analyse the accuracy
of our records, identify new customers, and provide products and services that
may be of interest to you. If you provide us personal information about others,
or if others give us your information, we will only use that information for
the specific reason for which it was provided to us.
We strongly believe in both
minimising the data we collect and limiting its use and purpose to only that
(1) for which we have been given permission, (2) as necessary to deliver the
Services you purchase or interact with, or (3) as we might be required or
permitted for legal compliance or other lawful purposes. These uses include:
Delivering, improving, updating and enhancing the Services we provide
to you. We collect various information relating to your purchase, use
and/or interactions with our Services. We utilise this information to:
• Improve and
optimise the operation and performance of our Services (again, including our
websites and mobile applications)
• Diagnose
problems with and identify any security risks, errors, or needed enhancements
to the Services
• Detect and
prevent fraud and abuse of our Services and systems
• Collecting
aggregate statistics about use of the Services
• Understand
and analyse how you use our Services and what products and services are most
relevant to you
Often, much of the data collected
is aggregated or statistical data about how individuals use our Services, and
is not linked to any personal data, but to the extent it is itself personal
data, or is linked or linkable to personal data, we treat it accordingly.
Sharing with trusted
third parties. We may share your personal
data within the Penrith.Town
delivery family of JDavies Enterprises, with third parties with which we have
partnered to allow you to integrate their services into our own Services, and
with trusted third party service providers as necessary for them to perform services
on our behalf, such as:
• Processing
credit card payments
• Serving
advertisements
• Conducting
contests or surveys
• Performing
analysis of our Services and customers demographics
• Communicating
with you, such as by way of email or survey delivery
• Customer
relationship management
• Fulfillment
Suppliers
• Couriers
• During
events with your express permission been given first
We only share your personal data
as necessary for any third party to provide the services as requested or as
needed on our behalf. These third parties (and any subcontractors) are subject
to strict data processing terms and conditions and are prohibited from
utilising, sharing or retaining your personal data for any purpose other than
as they have been specifically contracted for (or without your consent).
Communicating with you. We may contact you directly or through a
third party service provider regarding products or services you have signed up
to or purchased from us, such as necessary to deliver transactional or service
related communications. We may also contact you with offers for additional
services we think you’ll find valuable if you give us consent, or where allowed
based upon legitimate interests. You don’t need to provide consent as a
condition to purchase our goods or services. These contacts may include:
• Email
• Text (SMS)
messages
• Telephone
calls
• Push
Notification
Compliance with legal, regulatory and law enforcement requests. We will share your information to the extent
necessary to provide our service to you such as supply of products ordered.
This may include providing your information to suppliers and couriers.
We will never share your
information with any third-party outside or the delivery chain and business
that form Part of our group without your express consent unless legally
required to do so.
To the extent we are legally
permitted to do so, we will take reasonable steps to notify you in the event
that we are required to provide your personal information to third parties as
part of legal process.
Website analytics. We use multiple web analytics tools provided by
service partners such as Google Analytics to collect information about how you
interact with our website or mobile applications, including what pages you
visit, what site you visited prior to visiting our website, how much time you
spend on each page, what operating system and web browser you use and network
and IP information. We use the information provided by these tools to improve
our Services to you. These tools place cookies in your browser to identify you
as a unique user the next time you visit our website. Each cookie cannot be
used by anyone other than the service provider (eg: Google for Google Analytics
and FaceBook). The information collected from the cookie may be transmitted to
and stored by these service partners on servers in a country other than the
country in which you reside. Though information collected does not include
personal data such as name, address, billing information, etc., the information
collected is used and shared by these service providers in accordance with
their individual privacy policies. You can control the technologies we use by
managing your settings through our Cookie
Policy or the ‘cookie banners” that may be presented when you
first visit our webpages, or by utilising settings in your browser.
Targeted advertisements. Targeted ads or interest-based offers may
be presented to you based on your activities on our webpages, and other
websites, and based on the products you currently own. These offers will
display as varying product banners presented to you while browsing. We also
partner with third parties to manage our advertising on our webpages and other
websites such as Facebook, Twitter, Google and Microsoft. Our third party
partners may use technologies such as cookies to gather information about such
activities in order to provide you with advertising based upon your browsing
activities and interests, and to measure advertising effectiveness. If you wish
to opt out of interest-based advertising in the European Union click here. Please note
you will continue to receive generic ads.
Third-party
websites. Our website and our mobile applications may contain links to
third-party websites. We are not responsible for the privacy practices or the
content of thirdparty sites. Please read the privacy policy of any website you
visit.
To easily access, view, update,
or to update your subscription preferences or to delete or port your personal
data (where available) please contact us via one of the communications methods
listed at the end of this policy statement.
If you make a request to delete
your personal data and that data is necessary for the products or services you
have purchased, the request will be honoured only to the extent it is no longer
necessary for any Services purchased or required for our legitimate business
purposes or legal or contractual record keeping requirements.
you may also contact us by one of the methods described in
the “Contact Us” section below.
We follow generally accepted
standards to store and protect the personal data we collect, both during transmission
and once received and stored, including utilisation of encryption where
appropriate.
We retain personal data only for
as long as necessary to provide the Services you have requested and thereafter
for a variety of legitimate legal or business purposes. These might include
retention periods:
• mandated by
law, contract or similar obligations applicable to our business operations;
• for
preserving, resolving, defending or enforcing our legal/contractual rights; or
• needed to
maintain adequate and accurate business and financial records.
If you have any questions about the security or retention
of your personal data, you can contact us at privacy@Penrith.Town
Some browsers allow you to automatically
notify websites you visit not to track you using a “Do Not Track” signal. There
is no consensus among industry participants as to what “Do Not Track” means in
this context. Like many websites and online services, we currently do not alter
our practices when we receive a “Do Not Track” signal from a visitor’s browser.
To find out more about “Do Not Track,” you may wish to visit www.allaboutdnt.com.
Our Services are available for purchase only for those over
the age of 16. Our Services are not targeted to, intended to be consumed by or
designed to entice individuals under the age of 16. If you know of or have
reason to believe anyone under the age of 16 has provided us with any personal
data, please contact us.
We reserve the right to modify this Privacy Policy at any
time. If we decide to change our Privacy Policy, we will post those changes to
this Privacy Policy and any other places we deem appropriate, so that you are
aware of what information we collect, how we use it, and under what
circumstances, if any, we disclose it. If we make material changes to this Privacy
Policy, we will notify you here, by email, or by means of a notice on our home
page, at least thirty (30) days prior to the implementation of the changes.
Jonathan Davies is the data
controller for Penrith.Town and is registered on the Information Commissioner’s
Office’s Register of Data Controllers under number ZA106519.
You may direct questions or complaints in respect of how we handle your Personal
Data to the Information Commissioner’s Office. www.ico.org.uk
Information Commissioner’s Office,
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Phone: 0303 123 1113
If you have any questions, concerns or complaints about our
Privacy Policy, our practices or our Services, you may contact us by email at privacy@Penrith.Town alternatively, you may contact us by
either of the following means:
• By Mail: Attn: GDPR, Penrith.Town The
Office, MileLane Nurseries, MileLane, Penrith, Cumbria CA11 0BX
• By Phone: 01768 800220
We must respond to all personal information "GDPR" requests,
inquiries or concerns within 30 days.
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